This article will talk about interesting game industry topics (RPG, Strategy Games, MOBA, Game License Number, Publishing in China, IP, monetization, art, risks, etc.) LAI encountered during our summer business trip (May to early August 2017) in China.
Heading to China
Watching San Francisco’s summertime fog rolling in from the ocean, bringing continuous waves of cold, we decided to celebrate summer in a proper (red hot) way. Across the Pacific, with so many exciting events and lined-up meetings covering hot topics such as new publishing regulations and the rise of indie games in Greater China area, we packed our bags and headed East.
How To Be A B2B Pro When Working With Chinese Mobile Game Companies
By Michelle Zhao, Managing Director – Greater China, LAI Global Game Services
Before we get into the data, let’s take a look around China:
Waiting in queues
In the subway car
The lucrative market
By the end of 2013, China had a $13 billion revenue game industry and 490 million players according to GPC, the China Game Publishers Association Publications Committee. Accounting for $1.8 billion, with 310 million mobile gamers, the mobile gaming market has been especially hot, seeing the largest growth in 2013 after rising 246.9% from the previous year. With the open policy of 4G license issuing (Dec. 2013) and economic growth in 2nd and 3rd tier cities, more people are expected to play mobile games. It is estimated that hardcore mobile games will be taking over half of the mobile game market in 2014. (Hardcore game mobile growth: 8% in 2008, 42% in 2013, 52% est. in 2014)
Perspectives on Game Localization for the Emerging Chinese Console Game Market
By Michelle Zhao, LAI’s Managing Director for Greater China and Rory Schussler, Special Correspondent
Earlier this January, China lifted a 13 year ban on the sale and manufacture of gaming consoles. This has generated great excitement about the future of the video game industry in China, but it is still too early to know how successful the big console players will be in taking advantage of this opportunity. (Nintendo has said they have no plans so far for entering the Chinese market; Sony is making ambitious plans to sell 5 million PS4s by March, 2014.)
We’re still waiting on more details from the government on how the change in regulation is going to work. Restrictions on content are an issue for game designers. Piracy and the grey market are major concerns. The biggest challenge is how to adapt to the differences of the Chinese market.
It’s a job and a half finding all of the industry conferences and events happening around the world, so we made life easier for you by providing a comprehensive list of over 100 video game conferences and locations/dates. We even included relevant Twitter pages so you can stay up to date on the latest conference news and updates. You can find the conferences LAI will be attending by looking for the events highlighted in purple.
This list may not be complete and may not reflect the most recent information available. Please check the relevant webpages to learn more about these conferences.
If there are any conferences we missed, please let us know @LanguageAutoInc. We greatly appreciate and encourage feedback! We also have a Twitter list of 70+ video game conferences. Subscribe now to easily stay on top of conference updates.
It’s a job and a half finding all of the industry conferences and events happening around the world, so we made life easier for you by providing a comprehensive list of video game conferences and locations/dates. We even included relevant Twitter pages so you can stay up to date on the latest conference news and updates.
You can find the conferences LAI will be attending by looking for the events highlighted in purple.
If there are any conferences we missed, please let us know @LanguageAutoInc. We greatly appreciate and encourage feedback!