Below is the transcript of our interview content. Click here to listen. Enjoy!
Michelle: Hi everyone, welcome back to LocaLAIse This!, a podcast for the video game community, in which we interview experts on hot topics in game localization and global game publishing! My name is Michelle Zhao, Managing Director for Greater China here at LAI Global Game Services.
In the first part of this edition, we talked about global payment systems for video games, including its localization, challenges, tips and solutions with our guest, Michael Johnson, Director of Marketing & Business Development for FastSpring. In the second part of the episode today, we are going to discuss a little more about how you could utilize global e-commerce platform to increase your game sale.
Michael, thanks again for joining us today!
Michael: Hi Michelle, thanks for having me!
1. Michelle: For our game developer audience– Based on your experience, do you know which markets are most willing to spend money through e-commerce platforms in the video game industry?
Michael: Well, the US, Europe and APAC are definitely the largest markets; these are by markets we think all companies should potentially target. Continue reading