Iran

An Overview of Iran's Games Market

Iran is part of the fastest growing region globally - MEA, or MENA (Middle East & North Africa) - currently sees 25% year-over-year growth (compared to Latin America at 13.9% growth, the Asia Pacific at 9.2% growth, North America at just 4% growth) and Western Europe at 4.8% growth).

 

MENA's 3rd largest games market!

 

  • Iran has the 3rd largest games market in the Middle East.
  • It brings in $431 million in total games revenue (as of 2017), which is larger than many of Europe's game markets, including Denmark ($396 million in software sales), Norway ($361 million), Finland ($336 million), Portugal ($153 million), Greece ($112 million).

 

Total games revenue is larger than

many of Europe's game markets.

 

Which Gaming Platforms Drive Iran's Market?

 

A PC & console market of $170 million.

 

  • Iran's PC & console game market make up nearly $170 million.
  • There are 23 million Iranian PC gamers (out of a population of over 81 million). This is on par with Europe's biggest gaming markets - the UK has 29 million PC gamers and Spain has 23 million.
  • While Saudi Arabian gamers spend 3X more than American & European gamers on average, gamers in Iran are more likely to pay for game downloads (34%, versus Saudi Arabia's 13%).
  • 30% of Iranian mobile gamers pay to download games each month, with 84% playing on Android.
  • Roughly 20% of Iranian game players do pay for in-app purchases (IAP), but this has a low return, due to the country's lower disposable income than other countries in the MENA region. 
    • 60% of Iran's gamers pay under $5 per month, whereas in Saudi Arabia, 29% of women and 41% of men spend $10-$99 per month on IAP.

 

As many PC gamers as Spain,

nearly as many as the UK. 

 

 

We're Looking for Local Experts!

Are you an EXPERT on the MENA region? We're always looking for people to interview for our Global Game Market pagesblog and LocaLAIse This! podcast. Reach out to us - info@laiggs.com!

 

Looking for more tailored information?

Check out LAI's FREE Game Market Analyzer app for iPhone and iPad - the only accurate localization ROI predictor on the market!

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LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@laiggs.com

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Latest page update: 1Q2018.

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