Saudi Arabia

An Overview of Saudi Arabia's Games Market

Saudi Arabia is part of the fastest growing region globally - MEA, or MENA (Middle East & North Africa) - currently sees 25% year-over-year growth (compared to Latin America at 13.9% growth, the Asia Pacific at 9.2% growth, North America at just 4% growth and Western Europe at 4.8% growth).

 

MENA's 2nd largest game market!

 

  • Saudi Arabia is MENA's 2nd largest game market, bringing in over $650 million in 2017. (Saudi's total games revenue brings in nearly as much as Sweden's gaming software - $668 million.)
  • In fact, Saudi Arabia's total games revenue brings in nearly as much as Europe's 6th largest games market's software sales - the Netherlands (at $763 million in software sales).
  • Total games revenue in Saudi Arabia surpasses many of Europe's game software sales, including Belgium ($583 million), Denmark ($396 million), Norway ($361 million), Finland ($336 million), Portugal ($153 million) and Greece ($112 million).

 

Saudi Arabia game revenue yields as much

as Europe's 6th largest market.

 

Saudi Video Game Spending is High

 

High average revenue per user -

almost as high as China's!


  • Youth in Saudi Arabia have a lot of spare time and "above average disposable income."
  • According to prominent local MENA player, Peak Games, youth in "oil-rich Arab Gulf countries [such as Saudi Arabia and the UAE] feel they have few entertainment outlets," thus, the average daily revenue per user (ARPU) remains among the world's highest.
  • On average, gamers in Saudi Arabia spend 3 times more than American & European gamers.
  • Saudi Arabia's mobile average revenue per user (ARPU) is high - at nearly $25. This is higher than other key emerging markets (such as Mexico at $18 ARPU, Brazil at nearly $6.50) and almost as high as China's mobile ARPU (nearly $30).
  • Games revenue in the region is expected to increase, with an anticipated annual growth rate (CAGR) of 8% between 2018 and 2022.

 

Saudi gamers spend 3X MORE than

American & European gamers.

 

 

Which Gaming Platforms Drive Saudi Arabia's Market?

 

Ranks 2nd for smartphone penetration.

 

  • Saudi Arabia ranks #2 for smartphone penetration rates, at 76.7% in 2017. (The world's largest gaming market - China - is lagging behind at #26, with 51.7% in 2016.)
  • Saudi Arabia has a better cost-per-install (CPI) rate on iOS than Android ($1.42 vs. $0.54).
  • Women in Saudi Arabia game as much and spend nearly as much as men. Over 50% of women play mobile games multiple times per day, with 68% spending $10 or less a month, 20% between $10 and $49 a month and 9% between $55 and $99 a month on in-app purchases (IAP).
  • Comparatively, Saudi male mobile gamers monetize somewhat better on in-app purchases (IAP), with 50% spending under $10 a month, 25% between $10 and $49 a month and 16% between $50 and $99 a month.

 

29% of Saudi women & 41% of men

spend $10-$99/month on IAP.

 

 

We're Looking for Local Experts!

Are you an EXPERT on the MENA region? We're always looking for people to interview for our Global Game Market pagesblog and LocaLAIse This! podcast. Reach out to us - info@laiggs.com!

 

Looking for more tailored information?

Check out LAI's FREE Game Market Analyzer app for iPhone and iPad - the only accurate localization ROI predictor on the market!

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LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@laiggs.com

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Latest page update: 1Q2018.

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