An Overview of Turkey's Games Market

LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Middle East - North Africa - Turkey

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Turkey is part of the fastest growing region globally - MEA, or MENA (Middle East & North Africa) - currently sees 25% year-over-year growth (compared to Latin America at 13.9% growth, the Asia Pacific at 9.2% growth, North America at just 4% growth and 22 million Turks play online games, out of a population of over 81 million (as of 2017).

  • Online gaming revenue has grown steadily in Turkey since 2017 and is expected to grow into 2020.
  • Turkish gamers have less smartphone penetration than other countries in the MENA region, at 50%.
  • Overall, Turkish players monetize better on iOS than Android ($0.81 cost-per-install (CPI) vs. $0.67).
  • Gamers in Turkey spend 70% of their gaming time on PC - the 3rd highest ranking for time spent gaming (after Poland and Russia).


3rd highest ranking globally

for time spent gaming!

How Well Does the Turkish Market Monetize?

  • Don't forget to analyze your monetization model! Turkish gamers are more likely to play free-to-play (F2P) games than their Western counterparts.
  • Globally, Turkey ranks 17th for games revenue.


Ranks 17th globally for game revenue.


Case Study: Localizing for Turkey

South Korean gaming studio Netmarble quickly became one of the largest mobile game studios globally by localizing and focusing on the MENA/Turkish market:

  • Ka-ching! Paramanyu became the "top grossing game in Turkey."
  • Netmarble leveraged unique marketing to advertise the game - creating a fake news story, which eventually made its way onto a local talk show.



We're Looking for Local Experts!

Are you an EXPERT on the MENA region? We're always looking for people to interview for our Global Game Market pagesblog and LocaLAIse This! podcast. Reach out to us - info@laiggs.com!


Looking for more tailored information?

Check out LAI's FREE Game Market Analyzer app for iPhone and iPad - the only accurate localization ROI predictor on the market!

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LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@laiggs.com

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Latest page update: 1Q2018.

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