An Overview of the UAE's Games Market

The United Arab Emirates (UAE) is part of the fastest growing region globally - MEA, or MENA (Middle East & North Africa) - currently sees 25% year-over-year growth (compared to Latin America at 13.9% growth, the Asia Pacific at 9.2% growth, North America at just 4% growth) and Western Europe at 4.8% growth).

  • The UAE has the 4th largest games revenue in the Middle East.
  • It yields $281 million revenue (as of 2017), which is more than Argentina's $274 million (Latin America's 3rd largest games market, after Mexico and Brazil).
  • Back in 2014, mobile game players in the UAE spent nearly twice as much time playing Candy Crush on a daily basis as they spent on Facebook.


MENA's 4th largest games revenue driver.


Video Game Spending in the Gulf Region Remains High!


#1 in the world for smartphone penetration!


  • According to prominent local MENA player, Peak Games, youth in "oil-rich Arab Gulf countries [such as Saudi Arabia and the UAE] feel they have few entertainment outlets," thus, the average daily revenue per user (ARPU) remains among the world's highest.
  • As of 2017, the UAE ranks #1 in the world for smartphone penetration, at 80.6%. (Comparatively, the United States ranks at #7 in the world, at just 69.3%.)


Among the world's highest average daily

revenue per user rates.



We're Looking for Local Experts!

Are you an EXPERT on the MENA region? We're always looking for people to interview for our Global Game Market pagesblog and LocaLAIse This! podcast. Reach out to us -!


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LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at

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Latest page update: 1Q2018.

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