Southeast Asia Game Markets: Malaysia

Southeast Asia Game Markets: Malaysia

Malaysia

An Overview to Malaysia's Game Market

Malaysia's game industry has grown at an incredible rate, jumping to an over 30% increase between 2014 and 2015. It is a prominent part of the emerging market and is expected to continue growing:

  • Malaysia is the 3rd largest games market in Southeast Asia (ASEAN).
  • Game revenue in Malaysia makes up nearly $550 million.
  • By 2018, Malaysia is expected to see a 20.9% compound annual growth rate (CAGR).

 

LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Southeast Asia

Download LAI Global Game Services & DFC Intelligence's Southeast Asia infographic for use in professional and student presentations, papers, and articles.

 

The 3rd largest games market in Southeast Asia!

 

Even Consoles Are Huge!

Malaysia had its very own PlayStation Experience event in 2017, thanks to the growth of consoles.

 

Malaysia is one of Southeast Asia's fastest growing PlayStation markets!

 

Mobile Games

  • Malaysia's mobile game revenue makes up over $110 million.
  • In fact, mobile gaming revenue alone is as big as all of Greece's game market (which tallies $112 million).

The Rise of eSports

eSports have always been big in Southeast Asia, but 2017 saw a first for local eSports gamers:
  • In 2017, Malaysia gained its first eSports Academy for pro-gamers, allowing Malaysian players to more easily compete at the international level.

 

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LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@laiggs.com. 

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Latest page update: 4Q2017.

Localize or Publish Your Game Now!

 

Top Ways to Reach Gamers in Malaysia

  • Localize into Malay.
     
  • Make sure your game is reviewed by local experts.
  • Caution!
    As recently as 2017, Steam was temporarily blocked in Malaysia, due to non-compliance with local culture.
  • This was because Fight of Gods did not comply with upholding the "harmony and wellbeing of the multi-racial and multi-religious people [of Malaysia]," according to Malaysia's Minister of Communication and Multimedia.
  • Adapt game art and the UI, so each aspect of your game retains elements that resonate with local gamers. (Read Game Art Internationalization to learn more.)
     
  • Work with specialists knowledgeable in regional tastes. For example, gamers in Thailand and Vietnam prefer Chinese outfits, while gamers in the Philippines prefer a more Western flavor (Reuters).
     
  • Focus on local marketing/ad efforts.
     
  • Optimize mobile games (a small filesize, playable on low-end devices).
     
  • Port mobile games to Android!
     

Key Local Conferences & Events

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