Southeast Asia Game Markets: Thailand

Southeast Asia Game Markets: Thailand

Thailand

An Overview of Thailand's Game Market

Thailand saw the 3rd largest games revenue in Southeast Asia (ASEAN) in 2016, bringing in 20% of all revenue (behind Singapore and Vietnam). This makes Thailand a key emerging market within Southeast Asia's gaming scene!

 

LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Southeast Asia

Download LAI Global Game Services & DFC Intelligence's Southeast Asia infographic for use in professional and student presentations, papers, and articles.

 

Thailand boasts the 3rd largest games revenue in the region.

 

eSports are Driving PC Gaming

  • Thailand is among the top eSports countries in Southeast (SE) Asia, alongside other emerging markets in ASEAN - Vietnam and Taiwan.

 

One of the top countries in the region for eSports!

 

Mobile Games are Popular!

  • Thai mobile gaming revenue brings in more than Vietnamese mobile revenue (Southeast Asia's largest gaming market, in terms of revenue), at nearly $160 million.
  • Thailand's mobile market continues to grow, anticipated by mobile experts to nearly double by 2017.
  • The Thai Game Software Industry Association cites the profitability of Thailand's mobile industry - Up to 55% of Thailand's 17.2 million gamers spend money on mobile games.

 

Looking for more tailored information?

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LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@laiggs.com. 

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Latest page update: 2Q2017.

Localize or Publish Your Game Now!

 

Top Ways to Reach Gamers in Thailand

  • Localize into Thai.
     
  • Make sure your game is reviewed by local experts.
     
  • Adapt game art and the UI, so each aspect of your game retains elements that resonate with local gamers. (Read Game Art Internationalization to learn more.)
     
  • Incorporate local content, such as timing in-game events with the Thai New Year Songkran.
     
  • Work with specialists knowledgeable in regional tastes. For example, gamers in Thailand and Vietnam prefer Chinese outfits, while gamers in the Philippines prefer a more Western flavor (Reuters).
     
  • Focus on local marketing/ad efforts.
     
  • Optimize mobile games (a small filesize, playable on low-end devices).
     
  • Port mobile games to Android!
     
  • Note that advertisements account for over 1/2 of app revenue in Thailand.
     

Key Local Conferences & Events

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