An Overview to Western Europe's Game Market

Download LAI Global Game Services & DFC Intelligence's Western Europe infographic for use in professional and student presentations, papers, and articles.

Western Europe's video game market is long-established and considered a major market, alongside North America and Asia. Our subpages drilldown into the most popular platforms across Europe's biggest gaming countries - the UK, France, Italy, Germany, Spain and Sweden. (Sweden remains Scandinavia's most profitable gaming market.)

It is common for much of this region to consume gaming content in local languages, to the extent that these languages received a popular acronym for video game localization - EFIGS or FIGs (referring to English, French, Italian, German and Spanish).

While each subpage will delve further into popular platforms and the market opportunity for each (such as mobile, PC/online, console, VR, eSports), we only cover the widespread (and growing!) popularity of eSports on this overview page. Like any other region, every country in Western Europe is unique, so it is best to take a deeper look into each individual market.

eSports

• eSports revenue is anticipated to reach $346 million in 2018.
• Europe's eSports growth is massive, having grown by 36% during 2016.
• The top 5 eSports markets (by revenue share) made up over 40% of Europe's total eSports market in 2016. (Sweden is the largest eSports market by revenue share at 14.3%, Russia 2nd at 11.6%, France 3rd at 7.1%, the UK 4th at 5.6% and Spain 5th at 5.3%.)
• Europe saw 22.6 million eSports viewers in 2016 and is expected to reach 30 million viewers by 2018.
• Among many of Europe's top countries for eSports revenue, nearly 1 in 4 eSports viewers are female.

Latest page update: 4Q2017.