Spain

An Overview of Spain's Game Market

LAI-Spain-Video-Game-Market

Spanish has long been one of the default languages for game localization, along with French, Italian and German (the commonly used acronym for this is FIGS or EFIGS, to include English).

Gamers in Spain strongly prefer Spanish voiceover. Game sales have been known to suffer in Spain for using Latin American Spanish voiceover, or only including a Spanish subtitle option. (Games like Resident Evil 4 are ridiculed in Spain for utlizing Mexican accents, and games like Grand Theft Auto: San Andreas are criticized for only having a subtitle option in Spanish.)

 

Spain's Market Opportunity

Overall, Spain is one of Europe's largest game markets:

 

LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Western Europe – Spain - Spanish

Download LAI Global Game Services & DFC Intelligence's Spain infographic for use in professional and student presentations, papers, and articles.

 

  • Over 1/2 of Spain's population are gamers (28 million gamers of a population of 47 million).
  • Spain is Europe's 5th biggest games market.
  • Spain has roughly the same number of gamers as Canada (25 million gamers in Canada vs. 28 million in Spain) - and roughly yields the same game software sales ($1.8 billion in Canada vs. $1.5 billion in Spain).

 

Europe's 5th biggest games market.

 

eSports Market Size

  • Spain is Europe's 5th largest eSports market (by revenue share).
  • As of 2016, Spain comprised 5.3% of Europe's total eSports revenue share, making up roughly $16 million.
  • Due to Spain's significant eSports market size, Sony Interactive Entertainment launched a "Burger Clan" initiative with Burger King, allowing gamers in Spain to play games on PlayStation Plus with pro gamers while placing their food order. (Read the full story here.)

 

Looking for more tailored information?

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LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@laiggs.com

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Latest page update: 4Q2017.

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