An Overview of the UK's Games Market


The 5th largest games market worldwide.

  • The UK is the 5th largest video game market for consumer revenue, following China, the United States, Japan and Germany.
  • The UK games market is growing at 6.7% compound annual growth rate (CAGR), anticipated to reach £5.2 billion in 2021.
  • In looking at software sales, the UK has the largest market share of Europe, comprising 27% of Western Europe.
  • In fact, gaming software sales in the UK are over $1 billion more than Germany - which is Europe's largest games market.
  • The UK alone has over 40 million gamers, most of which are on PCs and mobile platforms.


LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Western Europe – UK - British

Download LAI Global Game Services & DFC Intelligence's UK infographic for use in professional and student presentations, papers, and articles.


Largest software game market

in Western Europe (27%).


The eSports Audience is Growing

  • The eSports audience grew to 6.5 million people in 2016.
  • The UK eSports population is experiencing 7.5% year-on-year growth.
  • It is expected to achieve an audience of 8 million people by 2019.
  • The UK is Europe's 4th largest eSports market (by revenue share), comprising 5.6% of Europe's total eSports market in 2016 (behind Sweden's 14.3%, Russia's 11.6% and France's 7.1%). (22% of the UK's eSports viewership was female.)
  • In 2016, the UK's eSports revenue brought in $16.8 million.


Europe's 4th largest eSports market.


The Rise of VR

  • EMEA (Europe, the Middle East & Africa) is said to have its largest virtual reality (VR) market in the UK.
  • The UK is expected to reach over $1 billion in 2021, with a 76% compound annual growth rate (CAGR).


Incredible CAGR anticipated for VR

in the UK.


Mobile Gaming Popularity

  • According to Distimo & AppAnnie, the mobile game revenue in the UK is more profitable than "Germany, United States and China."
  • For the time being, the UK has the highest potential profit for mobile games within Western Europe, at $0.47 per download.
  • The average revenue per user (ARPU) in the UK is nearly twice that of other countries in Europe. The UK sees a nearly $60 ARPU, in comparison with France's roughly $30 ARPU, Spain's roughly $28 ARPU, Germany's over $26 ARPU and Italy's roughly $25 ARPU.


Nearly double the mobile gaming ARPU

of other countries in Europe.


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Latest page update: 4Q2017.

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